Service structure
The offer is separated into clearer routes so visitors are not left guessing.
Website design · larger local business
A stronger route through a bigger local offer.
AJC needed a digital presence that joined the group structure with the visual strength of AJC Illuminations. The case study now shows service routes, real project proof, and a projects-page demo built around their installation imagery.
Service routesCommercial proofProduct confidenceClear enquiry path
The brief
What the website needed to fix.
The job was to make AJC feel established and easy to understand. Visitors needed to see the scale of the business, understand the different divisions, and move towards enquiry without decoding a crowded navigation.
- Give a larger local business a website that feels properly established.
- Organise service and product information so visitors can find the right route.
- Keep commercial enquiry routes close to the proof and service content.
Commercial credibility
The presentation feels bigger and more confident than a thin brochure page.
Visual proof
The site uses real project imagery to make the scale of the work obvious.
Enquiry support
Contact routes stay close to the content that creates buying confidence.
Navigation routes
One brand, several ways in.
The work needed to connect two sides of the same story: AJC Group as the umbrella brand, and AJC Illuminations as the visually rich project portfolio.
Festive lighting and large-scale visual installations.
Commercial work separated from the public-facing lighting offer.
Event support positioned as part of the bigger group.
A distinct product/service route without crowding the homepage.
A practical support route for wider commercial enquiries.
Website images
Real project visuals from the finished site.
The case study leans on actual installation imagery so visitors can feel the scale of AJC’s work before they move towards enquiry.
Services and project proof
Service pages with proof built in.
Visitors can find the right support route quickly, then see real installation work that gives the wider AJC offer more weight, confidence, and commercial credibility.
Outcome
What changed after the rebuild.
Clearer offer
Visitors can understand the wider business faster.
Stronger proof
The website feels suitable for larger local and commercial enquiries.
Better direction
The journey moves from browsing into contact with less friction.
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