Big visual energy
The design uses the scale and colour of lighting projects as the first proof point.
Website design · commercial lighting
Turning visual work into a clearer buying journey.
AJC Illuminations needed a case-study presentation with more sparkle, more confidence, and a cleaner route through services, projects, and commercial enquiries.
Visual impactProject proofService clarityCommercial enquiries
The brief
What the website needed to fix.
The site had to sell with visuals, but not rely on visuals alone. The structure needed to help people understand what AJC Illuminations does, where the service fits, and how to begin a commercial conversation.
- Use strong imagery without losing the practical route to enquiry.
- Make services and projects feel connected rather than scattered.
- Support commercial buyers who need confidence before they make contact.
Project-led confidence
Project pages make the finished work visible and easier to believe.
Clear navigation
Visitors can move between services, examples, and enquiry routes.
Commercial tone
The site feels prepared for larger seasonal and business enquiries.
Project images
Real installs with real scale.
These are real AJC project photos: install work, town-centre lighting, and large public-facing pieces that make the scale of the work obvious straight away.
Project proof
Installation work, structures, and branded proof in one place
The case study now leans on AJC’s own work: visible installs, recognisable public projects, and brand cues that feel tied to the business rather than mocked up.
Outcome
What changed after the rebuild.
More atmosphere
The site sells the feeling of the finished lighting work.
Less confusion
Services and projects give different visitors a useful route in.
More confidence
Commercial enquiries are backed by stronger project proof.
Live project
Want a case study like this?
The same thinking can turn another local business website into something clearer, sharper, and easier to trust.