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Case study

Hanlons Downpatrick

A local food business transformed into a clearer online shop, with stronger product discovery, easier ordering, and a story rooted in Downpatrick.

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Hanlons Fine Foods and Sandwich Bar logoDownpatrickSince 1902
Shop onlineBrowse products, choose options, and order
Since 1902Local history turned into genuine trust
Mobile readyThe buying journey works from a phone
Food contentUseful stories support search and social media

The transformation

From local counter to online storefront.

Hanlons needed more than a list of products. The website had to make the food look good, make categories easy to understand, and give customers confidence to order without ringing first.

Hanlons mobile platter ordering hero
Hanlons sandwich platter product page
01BrowseReal food and clear categories
02OrderPrice, options, and cart route

The thinking

Built around the way people actually buy food.

Customers do not want to study a website. They want to see what is available, find the right category, trust the business, and place an order.

Find a categorySee the productChoose size and optionsPlace the order
Hanlons mobile gift hamper product pageMobile product journey

The real business

Good food, real people, and plenty to show.

The website has strong material to work with: handmade platters, hampers, fresh produce, and a team customers already know.

Hanlons charcuterie board
Food photography that sells the product before a word is read.
Hanlons team preparing gift hampers
The team behind the shop.
Ernest Hanlon inside the Downpatrick shop
A recognisable local face.
Hanlons charcuterie food selection
Products worth presenting properly online.

Interactive local history

More than 120 years, made worth exploring.

The expanding decade panels and team carousel turn Hanlons' history into something visitors can experience, instead of hiding it inside a wall of text.

1900s1960s1980sToday
Our Story in motionA faster live demonstration of the decade panels and team carousel.
Earlier Hanlons shopfront in Downpatrick
ThenThe shopfront customers remember.
Historic interior of Hanlons shop
Through the decadesA real archive with real local meaning.

The finished experience

Commerce, content, and local proof.

The site sells products directly, shows the people behind the counter, and gives Hanlons useful content for search and social media.

Hanlons Food Ideas blog page

Content hub

Food ideas with a genuine local voice.Seasonal features, team stories, and useful food content give people reasons to return while creating more ways to find Hanlons through search.
Hanlons sandwich platter ecommerce page
Everything needed to orderPhotography, price range, size options, allergy information, quantity, and cart action appear together.
Hanlons gift hamper mobile product page
Mobile without compromiseThe full product gallery, price, and description remain easy to browse on a smaller screen.

What the website now delivers

A better route from local reputation to online order.

01

Clearer buying

Customers can understand the products, options, and next step without unnecessary back-and-forth.

02

Stronger trust

The history, team, and local content show the real business behind the online shop.

03

More useful content

The blog supports seasonal promotion, social sharing, and long-term local visibility.

The finished project

See Hanlons for yourself.

Browse the live shop, then see more Bickie work across Northern Ireland.

DownpatrickNewcastleBelfastNewry
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