Explain the session
What happens, who it helps, and why it matters are visible before the form.
Website design · community support
Helping families find support without the admin fog.
Splash needed a warmer, clearer website that made programmes easier to find, showed the people behind the service, and gave families confidence before they ever picked up the phone.
Programme routesFamily-first contentStaff visibilityFewer repeated questions
The brief
Make a busy support service feel calm and easy to use.
Splash Sure Start has a lot of important information: family support, early years programmes, baby sessions, contact details, staff, referrals, forms, and practical questions. The website had to organise that into simple journeys without losing the warmth of the organisation.
- Help families find the right programme faster.
- Make the service feel local, safe, and human.
- Give staff clearer pages to send people to instead of answering the same questions again and again.
Homepage direction
The first screen had to explain the offer in seconds.
The hero leads with care, confidence, and a simple route into programmes. Below it, three plain-language cards explain who Splash supports and why it matters locally.
Programme pages
Support pages built around real parent questions.
Families do not browse a support website for fun. They arrive with a question: what is it, who is it for, where is it, and how do I apply? The programme pages put those answers close to the form.
Make booking obvious
The application route sits beside the information, so families do not have to hunt for the next step.
Answer practical concerns
FAQs and contact details reduce small admin questions before they become phone calls.
Visual language
Soft, human photography instead of sterile service pages.
The images you picked give the case study the same feeling the Splash site needs: care, reassurance, early years support, and real family life.
Trust and admin
The site also had to show the people and practical routes behind the service.
For a Sure Start organisation, trust is not abstract. Families want to know who they are speaking to, where the centre is, and how to ask for help. The contact and team pages make that clearer.
Team visibilityContact routesProgramme formsLocation clarity
Outcome
A clearer route from “Can you help me?” to the right page.
Programme discovery
Families can move from the homepage into the right type of support without needing to understand the organisation first.
Warmer trust
Photography, staff pages, and local details make the service feel human and grounded in Craigavon.
Less admin drag
Clearer forms, FAQs, and contact routes give staff a better place to point people when questions come in.
The finished project
Support made easier to find.
The Splash site now has a clearer structure for families, stronger visual warmth, and real page depth behind the homepage.