The site looks 10 years old
A stronger website journey can answer, guide, filter, or reassure before someone has to contact you.
Fix the old site
Turn An Old Website Into A Useful One
If the site is slow, dated, hard to update, or worse on mobile, it can make a good business feel harder to trust than it really is.
Problems solved
Why website redesigns matters
The job is not just to make a page look better. The page should remove friction for customers and reduce the manual work behind each enquiry.
Mobile users struggle to act
A stronger website journey can answer, guide, filter, or reassure before someone has to contact you.
The content no longer matches the business
A stronger website journey can answer, guide, filter, or reassure before someone has to contact you.
What is included
- Existing site review
- Clearer page structure
- Modern visual refresh
- Mobile and speed improvements
- Migration of useful content
What usually improves
Customers get clearer answers before they contact you, and you get enquiries with more useful detail.
The work usually improves the first impression, the mobile journey, the questions people ask, and the route to call, book, buy, email, or send a message.
How this helps a local business
A redesign should keep what is useful and fix what is costing trust, time, or enquiries. Old websites often have good business knowledge buried inside slow pages, awkward mobile layouts, and outdated wording.
The first job is to work out what should stay: reviews, photos, services, case studies, FAQs, search traffic, or pages people already use. Then the site can be rebuilt around a cleaner route.
For local businesses, the redesign should connect better service pages, stronger local SEO, useful forms, and a mobile layout that makes the next step obvious.
Related work and areas
See a few real projects and nearby Northern Ireland pages if you want to compare the kind of work Bickie handles.
Related work
Useful websites in practice
A few examples of Bickie projects with clearer journeys, service routes, ecommerce, booking, or local proof.
Common questions
Can you keep the good bits?
Yes. A redesign should keep useful content, proof, images, reviews, and anything that still works.
Will my URLs change?
Only where it helps. Important pages should keep or redirect their URLs properly.
Can you redesign without starting from zero?
Yes. Often the best approach is to keep the business knowledge and rebuild the journey around it.
Will a redesign hurt my Google rankings?
Not if handled properly. Keeping important URLs, redirecting old ones correctly, and preserving useful content protects existing search visibility.
How do I know if I need a redesign or just a few fixes?
If the core structure and content still work but small things are outdated, targeted fixes are often enough. If the whole journey feels dated or hard to use, a redesign is usually the better investment.
Related services
Useful across NI
Service pages work best when they connect to real location pages, case studies, FAQs, and proof. That gives customers and Google a clearer picture of what you do.